Who benefits from the procuring cause of a sale in an open listing scenario?

In an open listing scenario, the broker who initiates the sale benefits from the procuring cause of a sale. This is because open listings allow multiple brokers to work simultaneously to sell a property, and the broker who first brings a ready, willing, and able buyer to the seller is considered the procuring cause of the transaction.

This means that if a broker successfully connects a buyer with the seller and facilitates the sale, that broker is entitled to the commission, recognizing their role in attracting the buyer and completing the transaction. In this type of arrangement, the focus is on the efforts made by the broker to secure a sale, making them the primary beneficiary of the commission associated with the sale, provided they meet the necessary conditions laid out in the listing agreement.

The other alternatives do not accurately reflect the structure of open listings. While buyers and sellers are certainly involved in the transaction, they do not claim the commission as a result of being the procuring cause. Competing brokers may work towards the same goal, but ultimately, only the broker who successfully fulfills the role defined by the procuring cause is rewarded with the commission.